Marketing Campaign Specialist, Senior - Member Acquisition
Company: Blue Shield of California
Location: Long Beach
Posted on: February 8, 2025
Job Description:
Your Role The Commercial Member Acquisition marketing team is
looking for a dynamic marketing professional to join us as the
Marketing Campaign Specialist, Senior - Member Acquisition. The
team are passionate marketers at heart - driven to create the most
compelling member experience so that Blue Shield is the health plan
carrier of choice during open enrollment. The Marketing Campaign
Specialist, Senior - Member Acquisition will report to the Premier
Accounts Marketing Manager and will work closely with our Marketing
Strategy team located throughout California.Your Work In this role,
you will:
- Enhance the open enrollment experience with digital tools -
Work with digital strategy and other marketing strategists to
enhance the open enrollment digital experience. This includes
maintaining and updating client websites and ensuring that digital
content is kept current and aligned with brand standards and market
trends.
- Write consumer-friendly digital content to help members better
understand their Blue Shield health coverage - Skilled at crafting
compelling headlines, body copy and calls to actions for websites
and emails. In addition, should be skilled at writing other
communications such as power point presentations, flyers and
more.
- Support client-specific member (B2B2C) communications for Blue
Shield's largest employer groups - Support the development and
execution of marketing strategies and communications that resonate
with members and prospects to drive membership growth. Be
knowledgeable of large groups' product offering and collaborate
with other Marketing leads to deliver best in class communications
that focuses on the consumer.
- Execute upon end-to-end strategy and development of
client-specific member marketing acquisition campaigns - Manage
multiple campaigns and projects simultaneously by deadline and on
budget. This may include writing creative briefs, submitting JIRA
tickets, developing email campaigns, and more.
- Partner with internal and external audiences - This includes
partnering with Account Management, legal, creative teams, etc. to
strategize, plan, and ensure execution of a variety of marketing
campaigns and programs to meet business and membership growth
goals.
- Leverage data to optimize campaigns and recommend metrics -
Pull campaign metrics to show the success and effectiveness of
email campaigns and report campaign progress against goals and
relevant marketing metrics to management. Your Knowledge and
Experience
- Requires a bachelor's degree or equivalent experience
- Requires at least 5 years of prior relevant experience in
digital marketing (websites, email, social, etc.)
- Requires experience with project management and organizational
skills with attention to details
- Health insurance experience strongly preferred
- Experience with copywriting with an agency or brand strongly
preferred
- Experience with MS Office (Excel, PowerPoint, and Word) and
other tools (Jira, Workfront) strongly preferred
- Experience with HTML and video editing a plus
- Ability to collaborate with cross-functional teams, such as
creative and marketing, account managers, and external
partners
- Ability to leverage data to optimize campaigns and recommend
KPIs (key performance indicators) to meet goals, objectives, and
reports to management Pay Range: The pay range for this role is: $
89100.00 to $ 133650.00 for California. Note: Please note that this
range represents the pay range for this and many other positions at
Blue Shield that fall into this pay grade. Blue Shield salaries are
based on a variety of factors, including the candidate's
experience, location (California, Bay area, or outside California),
and current employee salaries for similar roles.
Keywords: Blue Shield of California, Long Beach , Marketing Campaign Specialist, Senior - Member Acquisition, Advertising , Long Beach, California
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